OpenAI Strengthens GPT Auditing, Bans a Large Number of Promotional GPTs

OpenAI Cracks Down on Misuse of GPTs: Promotional Content Banned

Sean Kerr
Sean Kerr

As the AI landscape continues to unfurl at an unprecedented pace, the pillars of ethical application and compliance have never been more crucial. At gptsapp.io, we stand at the vanguard of this evolution, diligently analyzing and reporting on the dynamic world of AI and GPTs.

OpenAI's GPT Store New Direction

As you can see, OpenAI's offical GPT store have launched on January 10, 2024, where users can create, share, and monetize their custom GPTs, now users have already created over 3 million custom versions of ChatGPT. 

Our ongoing surveillance has detected a significant shift in OpenAI's governance over GPT offerings. The data reveal numerous instances of GPTs failing to load, show this,

AGPT inaccessible or not found

Or load this,

We're having trouble loading this GPT. Please refresh the page, or try again later.

A possible indicator of OpenAI's stringent measures against GPTs crafted for promotional exploits.


Unethical Marketing Tactics on GPTs & GPT store

There are various tactics have surfaced, some of which raise ethical concerns and questions about the integrity of marketing practices within the AI domain. Here's an overview of some of these controversial strategies:

  • Keyword Occupation through Creation of Redundant GPTs

A practice has emerged where numerous GPTs are created without substantial utility, primarily to occupy and dominate search keywords. This tactic can dilute the quality of search results and misguide users. More concerning is when these GPTs utilize brand names or trademarks belonging to others, potentially infringing on intellectual property rights and misleading customers.

Sample, https://www.gptsapp.io/gpts/new-gpt-5-ai/j8751lwmi 

The GPT can not access now, which got 206K chats, You can evaluate how much traffic they are spoofing and how many users they are misleading...

Use GPT-5 keyword Utilizing GPT-5 Keywords to Mislead Users and Exploiting OpenAI's Domain Authority for High Google Rankings.

You can see,

Crazy right?  Still,There are also numerous GPTs mimicking well-known brands and trademarks (using others' brands to attract traffic), which is another serious issue.

Updated on Jan 17, The New-GPT, changed his name as "NEO - Ultimate AI", live again:)

  • Link Acquisition

Another strategy involves creating GPTs with the sole aim of obtaining backlinks to enhance the creator's SEO ranking. While backlinks are a legitimate aspect of SEO, manipulating them through the creation of GPTs solely for this purpose is viewed unfavorably by search engines and can be considered a form of spam.



  • Traffic and Link Acquisition from Third-Party Sources

Some may employ GPTs to redirect traffic or acquire links from third-party websites. This can be problematic if the GPTs are used to siphon traffic deceitfully or without adding value to the user, or if they leverage other platforms' credibility without authorization.

You can see, lots of bad guys on here,

  • https://www.gptsapp.io/gpts/author/u-jytcg63u7-gpts-dot-tapgpts-dot-com
  • https://www.gptsapp.io/gpts/author/u-ykea72ego-ai-gen-dot-co

Most of their GPTs are no longer accessible.

  • Fake Chat data for Ranking Purposes

There are instances where GPT interactions are artificially inflated to manipulate rankings. This involves generating or 'farming' conversation data with GPTs to falsely represent popularity or relevance, thereby gaming the system to gain higher visibility or prominence in GPT-related listings or searches.

Also our top 1000 GPTs also ranked based on Conversations which sourced from OpenAI.

These methods highlight the darker side of marketing within the GPT landscape, potentially harming the ecosystem's integrity and the user experience. They underscore the need for clear guidelines and ethical standards in the marketing and utilization of AI technologies like GPTs. It's crucial for platforms hosting GPTs, search engines, and the AI community at large to address these practices and ensure that the growth of the GPT market is driven by genuine innovation and value creation, rather than manipulative tactics.

Such decisive steps by OpenAI resonate with their dedication to the ecosystem's quality and integrity.

Audit and Ban GPTs

This pattern reflects a clear intent to curtail the application of GPTs to marketing devoid of educational or innovative merit. 

I would guess that the criteria for these audits and bans are likely centered around a few key factors:

  • Content and Purpose: Whether the GPT is designed for providing genuine value in educational, creative, or practical applications versus being used primarily for SEO manipulation or misleading marketing.

  • Ethical Use and Compliance: Ensuring that GPTs adhere to ethical guidelines and do not infringe on intellectual property, promote misinformation, or engage in deceptive practices.

  • Innovation and Originality: Preference for GPTs that demonstrate originality and innovation, rather than those that merely replicate existing services or content without adding significant value.

Overall, this strategy seems to be aimed at fostering a healthier ecosystem for GPT technology, where its potential is harnessed for constructive and innovative purposes, rather than being diminished by less scrupulous applications.

Response from gptsapp.io

Add inactive GPT icon for User

Adapting to OpenAI's policy revamp, we've integrated an 'inactive' tag to our interface. It serves as a beacon for our users to navigate the changing currents of GPT availability, spotlighting those fallen idle or axed by recent audits.

inactive GPT

In addition to adding the 'inactive' icon, we are also promptly removing them from our GPT store and search.

Our Opinions

Committing to our ethos, gptsapp.io stands as a bastion of the latest GPT-related insights. We're the architects of a platform that not only keeps pace with AI's evolution but also nurtures its responsible exploration.

Usage Guidelines

We echo OpenAI's call for diligence, urging users and developers to harness GPTs within the bounds of prescribed ethics and utility, fostering a GPT store that thrives on efficiency and harmony.

Community Collaboration and Responsibility

As we charter through these transformative times, the onus of collaborative and responsible innovation falls upon us. We rally the developer community to craft GPTs that transcend promotional confines, offering true value.

Maintaining Platform Ecology

Our pledge is to shepherd a robust GPT ecosystem, advocating a collective commitment to cooperation and accountability.

Continuous Monitoring and Updates:

Our vigil will persist, ensuring any ripple in OpenAI's policy does not escape our gaze, maintaining a seamless user journey on our platform.

Call to Developers

We summon the creative spirit of every GPT developer, to align with OpenAI's ethical framework, fostering public good through each innovation.



OpenAI's strides serve as a reminder of our shared duty to wield AI with conscience and care. At gptsapp.io, we're the harbingers of this creed, steering the GPT narrative towards a horizon that benefits all.

Closing Remarks

Together, we march towards an enlightened AI future, where creativity and ethical grounding coalesce, driving GPT technology to new heights of societal impact.

We extend our gratitude for your support of gptsapp.io and eagerly anticipate the flourishing of a GPT ecosystem we proudly navigate alongside you.