GPTs Naming Tips (Take note- GPTs’ brand guidelines)

The Best GPTs practices

Sean Kerr
Sean Kerr

The introduction of customizable GPT chatbots provides builders an exciting new opportunity for innovation.

However, crafting an engaging brand identity for your GPT while adhering to OpenAI's guidelines requires thoughtful consideration. This comprehensive guide examines key branding strategies and compliance insights for giving your GPTs a distinctive edge.

Choosing an Optimal GPT Name

Choosing an Optimal GPT Name

A GPT's name is its calling card within ChatGPT and for users. To hit the nail on the head:

  • Keep it pithy and clear- Opt for compact, self-explanatory names that communicate the GPT's purpose. Avoid dense or confusing titles. For example, "Nutrition Helper" is concise and descriptive.
  • Coordinate with parent brands- If your GPT is an extension of an existing product or business, ensure its name complements or matches the broader brand. "Duolingo Language Coach" fits alongside the Duolingo brand.
  • Consider specificity- Add qualifiers if your GPT performs a specialized function, like "Zendesk Billing FAQ Bot." This sets expectations.
  • Originality over trademarks- Default to creating unique, non-trademarked names. If integrating a third-party service, mention it in the description instead of the name.
  • Avoid problematic terms- Steer clear of profanity, hate speech, or contentious public figure names that violate OpenAI's content policy.

Pro Tip: Brainstorm a list of potential names, then test them out with users for resonance and clarity.

Developing Distinctive Brand Elements

Several additional brand components can differentiate your GPT:

  • Craft a unique personality- Give your AI an engaging speaking style and quirks that bring it to life as a character. Experiment with tone and word choices.
  • Consider visuals- Display icons, avatars, or logos can aid brand recognition. Opt for original graphics or use licensed artwork.
  • Write a stellar description- Summarize your GPT's value proposition and uniqueness in its ChatGPT description. Include relevant links.
  • Link to your properties- The description can point users to an associated website or app to drive adoption.

Pro Tip: Test out personality variants and visuals with a focus group for feedback before finalizing your GPT's branding.

Minding OpenAI's Fine Print

Minding OpenAI's Fine Print

When conceptualizing your GPT's brand identity, be aware:

  • No "GPT" suffixes- GPT names cannot end in "GPT" even when built on the technology.
  • Cautious marks usage- Only reference third-party brands relevant to functionality. Unauthorized usage can risk takedowns.
  • Consider ethics- Avoid problematic biases and discrimination through thoughtful content and persona design.

Pro Tip: Err on the conservative side with trademarks and provocative content to keep compliance simple.

By blending compliance, creativity, and strategic thinking, you can craft uniquely compelling GPT identities that wow your users. Just be sure to validate branding with a trademark search and user testing before launch. Follow these tips and your GPT is sure to find its perfect brand footing.

Last, please also note OpenAI’s offical brand guidelines about GPTs in ChatGPT